Motorcycle Deaths Down In Arizona
On Sunday June 22, 2008 the Scottsdale Tribune reported on a recent study of motorcycle deaths in Arizona. According to the Tribune, "in 2006, the most recent year for which statistics are available, 4,810 motorcyclists and their passengers were killed in crashes across America." In Arizona, 142 people died in 2006.
However, in 2007 Arizona motorcycle deaths fell to 135. The Arizona Governor's Office of Highway Safety is pleased that the numbers in Arizona are going down because the reduction occurs in the midst of an increase in the popularity of motorcycles in Arizona, meaning the number of deaths would be expected to increase. From 2004 to 2006 motorcycle registrations jumped 41% in Arizona to more than 114,000. The Tribune indicates that the Office of Highway Safety believes the reduction in fatalities may be related to the advertising campaign called "Ride Safe, Drive Aware" which began in early 2007.